Tabatha Reeves: Storytelling with Candle Scents

About this Episode

And they keep their product lines interesting, even taking special orders. “We have these really unique niche scents in some of our candles, so they work really well for historical reenactors, but they’re not going to sell to somebody else,” Reeves said. “We have a state park that we contract to that deals with historical reenactors all the time, and one of their properties on the park is a jail. We designed an entire line of candles just for their jail, scents that would have been in a jailhouse in the mid-1800s to early 1900s when it was operational.”

One of those specialty scents is called The Sheriff. “It kind of smells like this dirty man that’s been smoking a pipe,” Reeves explained. “When I smell it, I get the thought of the cowboy with his feet up on the desk, and the big sheriff badge and a hat over his face, sleeping while his prisoners are in the cells behind him. That’s what it conjures for me. Many of our scents are like that. You can smell it and you can conjure this idea of what it is supposed to be in your head.”

But not everyone can smell the candles. “A lot of men can’t smell,” Reeves explained. “I didn’t realize this until I started dealing with men on a regular basis. Men, blue-collar workers, a lot of them can’t smell because they’ve worked around chemicals their whole life. Or they’ve worked around major smells their whole life. My dad is a maintenance man at a roofing plant. My dad can’t smell anything. Asphalt’s burned the inside of his nose. So he can’t smell candles. My dad can’t smell when something is cooking. And he’s not the only one.”