Sustaining Craft - Episodes Tagged with “Local”

Episode 14: Legenia Bearden: Opening Horizons with Affordable Art Classes

Elizabeth Silverstein — Wed, 31 Oct 2018 23:00:00 -0400

Determined to fulfill the vision she’d had as a child, Legenia Bearden began researching to make her dream, the Bearden Productions Center for the Arts, a reality. In 2006, she found the resources to file for her 501(c)(3) status and was approved three months later.

But it would be another eight years to fully get her vision off the ground. “I just stopped doing stuff, once we got our 501(c)(3) status,” Bearden explained. “It just wasn’t moving fast enough for me when I tried to actually start the business, so I kind of let it just sit there and nothing happened until 2014.

She taught drama for a bit, then worked for the city until 2014. “When I started Bearden Productions, I was still working at the city, and it would just be on my heart every day as I was driving to work,” Bearden shared. “And I’m like, I’m thinking, ‘Oh, I don’t want to be going to work.’ I just knew I was not supposed to be doing it. I just knew in my heart, this is not something I’m supposed to be doing. So I remember, that one particular day, I was crying on my way to work. I went to work, I sat down, and I’m still crying. I’m working. During my lunch, I said, ‘Ok, if I do this, I’m going to need a building.’”

She found the space, renting a dance studio in the basement of a church for $300 a month. “And it was ours,” Bearden said. “Just that simple, just that quick. Like all within a week. I thought about it, I moved, and I did it.”

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More of Bearden Productions Center for the Arts:

Facebook - https://www.facebook.com/beardenproductions/

Twitter - https://twitter.com/bppas_

Instagram - https://www.instagram.com/_bpca/

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Want the full article about Bearden? Head on over to http://hewandweld.com/news/.
Find Hew and Weld on Instagram, Facebook, and Twitter as hewandweld.

Special Guest: Legenia Bearden.

Episode 13: Katy Raines: Melding Structure and Creativity for Career and Community

Elizabeth Silverstein — Mon, 22 Oct 2018 14:00:00 -0400

Ever the researcher, Katy Raines discovered that becoming a graphic designer meant she could create as a career without foregoing the paycheck. There was also the freedom of creating the art she loved in her spare time. “I figured I could do the graphic design full time and then do fine art on the side and still have fun with it,” Raines said.

In 2014, Raines graduated from the University of Arkansas at Little Rock with a degree in graphic design and a job. The job started as an internship in 2013, over her senior year of college. A professor had emailed her about the position, suggesting she apply. “I saw it and I was like heck yeah,” Raines said. “It’s an internship, they just want part-time, this would be perfect for my senior year or over the summer, whatever. So I was actually in Hawaii when I found the email on my honeymoon. My husband was still asleep so I got up super early and luckily I had my laptop with me and I finished my portfolio and sent my resume. And I sent it to my current boss now and she emailed me back the same day.”

They scheduled an internship after her return. Jet lagged, Raines thought she’d bombed.

She began the internship at Colliers International soon after while she finished her degree, working 20 hours a week while going to classes. “They didn’t have a marketing department at all about a month before I started,” Raines explained. “And then my boss said, ‘We have to have a designer.’ And so now I’ve gotten to do everything from photography to web to social media to actual graphic design work.”

Special Guest: Katy Raines.

Episode 10: Diane Harper: Exposing Boogeymen with Ink Blots

Elizabeth Silverstein — Wed, 26 Sep 2018 22:00:00 -0400

Harper’s parents met while her father, Hal, was stationed overseas--her mother was French. They became a military family, with Harper the middle child of three. “I was a sick kid a lot and I grew up overseas in the military,” said Harper. “Just past toddler age in Berlin, when the Berlin wall was up, and things were pretty heated for the Cold War at the time. And I think my boogeyman was born in Berlin. Everything had barbed wire. There were armed guards everywhere, and so it was just kind of a terrifying place through a five-year-old’s eyes, but you don’t really have the vocabulary to deal with that. And then to be a sick kid in a military hospital with mostly adults around you, not a children’s hospital. It was kind of an unfriendly place. And there were noises at night and things like that, and my father was a police officer. so I knew there was danger and boogeyman out there but I didn’t have a vocabulary for it, so even as an adult I have a hard time coming up with that vocabulary, but I don’t have a hard time coming up with a visual vocabulary to describe it. And by allowing them to come to surface from my subconscious, it kind of allows me to embrace them in a different way as an adult and kind of be playful with them and be grateful that I had such a vivid imagination from the way we lived and grew up. I lived in the heart of fairy tales. We traveled in Bavaria and the Black Forest was around there, and the birthplace of Hansel and Gretel. And all of these kinds of bizarre folktales that we grew up with that were basically cautionary tales to children to mind their moms, but it was kind of a wonderful place.”

There are a few ways to find Diane's art in person: she'll be at Art on the Creeks in Rogers, Arkansas on Sept. 29; she'll have some work in the Fiber Arts Show on Nov. 2, and at the Gallery 26 Holiday Show. She also has a booth at South Main Creative.

Special Guest: Diane Harper.

Episode 8: Tabatha Reeves: Storytelling with Candle Scents

Elizabeth Silverstein — Mon, 10 Sep 2018 13:00:00 -0400

And they keep their product lines interesting, even taking special orders. “We have these really unique niche scents in some of our candles, so they work really well for historical reenactors, but they’re not going to sell to somebody else,” Reeves said. “We have a state park that we contract to that deals with historical reenactors all the time, and one of their properties on the park is a jail. We designed an entire line of candles just for their jail, scents that would have been in a jailhouse in the mid-1800s to early 1900s when it was operational.”

One of those specialty scents is called The Sheriff. “It kind of smells like this dirty man that’s been smoking a pipe,” Reeves explained. “When I smell it, I get the thought of the cowboy with his feet up on the desk, and the big sheriff badge and a hat over his face, sleeping while his prisoners are in the cells behind him. That’s what it conjures for me. Many of our scents are like that. You can smell it and you can conjure this idea of what it is supposed to be in your head.”

But not everyone can smell the candles. “A lot of men can’t smell,” Reeves explained. “I didn’t realize this until I started dealing with men on a regular basis. Men, blue-collar workers, a lot of them can’t smell because they’ve worked around chemicals their whole life. Or they’ve worked around major smells their whole life. My dad is a maintenance man at a roofing plant. My dad can’t smell anything. Asphalt’s burned the inside of his nose. So he can’t smell candles. My dad can’t smell when something is cooking. And he’s not the only one.”

Special Guest: Tabatha Reeves.

Episode 5: Suzanne Godbold: Baking the Perfect Sugar Cookie

Elizabeth Silverstein — Mon, 20 Aug 2018 11:00:00 -0400

When Long moved to Florida, Godbold and Cook divided the remaining responsibilities. While they at first tried splitting the baking and the decorating, they found the workflow wasn’t efficient. Cook, who has a degree in business, took over the finances, taxes, and practical business needs. Godbold took on all of the baking, decorating, social media, and marketing.
Along with refining her baking skills, Godbold learned that her customers weren’t on Instagram or Facebook. “At the beginning, I was trying to do paid ads and do all these things and market on Facebook but that really doesn’t sell for this market,” she explained. “Most of my customers didn’t find me on Facebook. It was word of mouth or they tried our cookies at someone’s event. Once I figured that out, it took a lot of stress off of social media. Social media is just fun. It’s a fun case to showcase our art and product and meet people.”
Referrals turned into regular customers, and they also started selling cookies at the Me and McGee Market, a stand dedicated to local produce, meats, cheese, products, and crafts.
“When we first started marketing, it was a little bit of a struggle trying to find who our customer is,” shared Godbold. “Who would appreciate what we do and who is looking for what we were offering because we’re not trying to compete with Walmart. We’re not even trying to compete with some of the other local storefront bakeries. You can’t call me up on a Tuesday morning and say, ‘Hey, can I have three dozen decorated cookies by this afternoon?’ It’s not going to happen because I need at least three days. It took a little bit, but once we really found our customer base, who understands us, they understand what we put into it. They know that I’m a stay-at-home mom and that I do this from 8 pm until midnight or sometimes later during the week. They appreciate our work and are willing to pay for what we’re offering.”

Special Guest: Suzanne Godbold.

Episode 4: Brittany Oaks: Painting the Miracle of Birth with Light

Elizabeth Silverstein — Mon, 13 Aug 2018 13:00:00 -0400

Brittany Oaks made a few friends in Conway while a single mother and was invited to a home birth. “It was really, really incredible to see,” Oaks said. “And I’d given birth by that point myself. But this was an unmedicated home birth. She started out in the water and ended up going to her bed. And just the raw power and just the fact that she invited only those people she wanted there was really, really interesting to me. That’s who was in that house and I was invited. And someone threw me a camera while she was pushing and the rest is history. I was just in love with it. This is a story, and I want to tell this story. I want to capture these sacred moments because there are a lot of things worth capturing in life - momentous moments, but to me in that time, it made it really clear to me. I spent a lot of money on my wedding photography. The wedding was annulled. I can’t show those photos or care about them because you know. But it doesn’t matter what happened with that child. When you take photos of that new human being born, that’s always your child, no matter what happens. There’s nothing that’s going to annul that.”

Oaks soon remarried into the military and was stationed overseas. Unable to work, Oaks practiced her photography skills, homeschooled her three sons, and traveled with her family. “But I knew when we got back to the states, I wanted to hit the ground running,” Oaks explained. “I knew what I wanted to do. So I did. We got back in August last year and I immediately filed for my business, got insurance and all the stuff that makes a business. … I knew what I wanted and I’ve been hustling ever since to make it happen.”

Special Guest: Brittany Oaks.

Episode 3: Melissa Diller: Using Drama to Build Confidence

Elizabeth Silverstein — Mon, 06 Aug 2018 08:45:00 -0400

Melissa Diller at first transferred her Verizon job and then quit and started Drama Kids, a franchise that has existed for the past 30 years. “We teach educationally-based drama to all school-aged kids,” Diller explained. “Basically all we’re doing is building confidence in public speaking through fun drama activities so that kids have the confidence to be whatever they end up being, whether it’s a doctor, or stage performer, actress.”

Working with a franchise framework still meant that Diller had to develop her business from the ground up, building relationships, growing her outreach, and finding business mentors. “As a business owner, you have to think outside the box, and my mentors were the ones who really taught me that,” Diller shared. “[It’s] thinking outside the box, [and] not listening to the voice inside your head that says ‘really?’”

Special Guest: Melissa Diller.