Sustaining Craft - Episodes Tagged with “Marketing”

Episode 21: Joshua Kurtz: Socializing through World Building

Elizabeth Silverstein — Fri, 03 Jan 2020 14:00:00 -0500

Joshua Kurtz joins Elizabeth Silverstein of Sustaining Craft for a follow-up interview.

Over the years, Joshua has found that simply asking might lead to unexpected results, like when he asked his drama teacher if the school could perform the musical he wrote at age 17. Or when he needed to raise his rates as a professional Dungeons and Dragons dungeon master.

“I realized at that point, ‘Huh, I’m a very niche market, this is a very niche market, I’m not charging enough for my services,’” Joshua explained. “And it’s hard, because I’m asking people to come back over and over and over again, and I’m asking an audience and it’s mostly kids. But I did wind up raising my rates, which got very little resistence. Everyone was very supportive, especially when I said why.”

As of January 2020, Joshua is a full-time dungeon master, teaching Dungeons & Dragons and other table-top role-playing games to audiences of all ages.

Find more of Joshua’s work:
Instagram - https://www.instagram.com/dndforhire/
Facebook - https://www.facebook.com/dndforhire/
Website - https://dndforhire.com/
Email - dndforhire@gmail.com

Sustaining Craft is a passion project of Hew&Weld Writing. There are no fees for artists and craftspeople to participate. Music provided by Jim Ciago (Seven Second Chance on iTunes and Spotify & Nomad Neighbors in the Denver area most weekends).
Instagram - https://www.instagram.com/sustainingcraft/
Facebook - http://facebook.com/sustainingcraft

Find more from Hew&Weld:
Website - hewandweld.com/news
Instagram - https://www.instagram.com/hewandweld/
Facebook - https://www.facebook.com/hewandweld/

Special Guest: Joshua Kurtz.

Episode 8: Tabatha Reeves: Storytelling with Candle Scents

Elizabeth Silverstein — Mon, 10 Sep 2018 13:00:00 -0400

And they keep their product lines interesting, even taking special orders. “We have these really unique niche scents in some of our candles, so they work really well for historical reenactors, but they’re not going to sell to somebody else,” Reeves said. “We have a state park that we contract to that deals with historical reenactors all the time, and one of their properties on the park is a jail. We designed an entire line of candles just for their jail, scents that would have been in a jailhouse in the mid-1800s to early 1900s when it was operational.”

One of those specialty scents is called The Sheriff. “It kind of smells like this dirty man that’s been smoking a pipe,” Reeves explained. “When I smell it, I get the thought of the cowboy with his feet up on the desk, and the big sheriff badge and a hat over his face, sleeping while his prisoners are in the cells behind him. That’s what it conjures for me. Many of our scents are like that. You can smell it and you can conjure this idea of what it is supposed to be in your head.”

But not everyone can smell the candles. “A lot of men can’t smell,” Reeves explained. “I didn’t realize this until I started dealing with men on a regular basis. Men, blue-collar workers, a lot of them can’t smell because they’ve worked around chemicals their whole life. Or they’ve worked around major smells their whole life. My dad is a maintenance man at a roofing plant. My dad can’t smell anything. Asphalt’s burned the inside of his nose. So he can’t smell candles. My dad can’t smell when something is cooking. And he’s not the only one.”

Special Guest: Tabatha Reeves.

Episode 5: Suzanne Godbold: Baking the Perfect Sugar Cookie

Elizabeth Silverstein — Mon, 20 Aug 2018 11:00:00 -0400

When Long moved to Florida, Godbold and Cook divided the remaining responsibilities. While they at first tried splitting the baking and the decorating, they found the workflow wasn’t efficient. Cook, who has a degree in business, took over the finances, taxes, and practical business needs. Godbold took on all of the baking, decorating, social media, and marketing.
Along with refining her baking skills, Godbold learned that her customers weren’t on Instagram or Facebook. “At the beginning, I was trying to do paid ads and do all these things and market on Facebook but that really doesn’t sell for this market,” she explained. “Most of my customers didn’t find me on Facebook. It was word of mouth or they tried our cookies at someone’s event. Once I figured that out, it took a lot of stress off of social media. Social media is just fun. It’s a fun case to showcase our art and product and meet people.”
Referrals turned into regular customers, and they also started selling cookies at the Me and McGee Market, a stand dedicated to local produce, meats, cheese, products, and crafts.
“When we first started marketing, it was a little bit of a struggle trying to find who our customer is,” shared Godbold. “Who would appreciate what we do and who is looking for what we were offering because we’re not trying to compete with Walmart. We’re not even trying to compete with some of the other local storefront bakeries. You can’t call me up on a Tuesday morning and say, ‘Hey, can I have three dozen decorated cookies by this afternoon?’ It’s not going to happen because I need at least three days. It took a little bit, but once we really found our customer base, who understands us, they understand what we put into it. They know that I’m a stay-at-home mom and that I do this from 8 pm until midnight or sometimes later during the week. They appreciate our work and are willing to pay for what we’re offering.”

Special Guest: Suzanne Godbold.

Episode 3: Melissa Diller: Using Drama to Build Confidence

Elizabeth Silverstein — Mon, 06 Aug 2018 08:45:00 -0400

Melissa Diller at first transferred her Verizon job and then quit and started Drama Kids, a franchise that has existed for the past 30 years. “We teach educationally-based drama to all school-aged kids,” Diller explained. “Basically all we’re doing is building confidence in public speaking through fun drama activities so that kids have the confidence to be whatever they end up being, whether it’s a doctor, or stage performer, actress.”

Working with a franchise framework still meant that Diller had to develop her business from the ground up, building relationships, growing her outreach, and finding business mentors. “As a business owner, you have to think outside the box, and my mentors were the ones who really taught me that,” Diller shared. “[It’s] thinking outside the box, [and] not listening to the voice inside your head that says ‘really?’”

Special Guest: Melissa Diller.

Episode 2: Joshua Kurtz: Bringing Dungeons and Dragons to the People

Elizabeth Silverstein — Tue, 31 Jul 2018 20:00:00 -0400

Kurtz formalized his efforts into D&D For Hire this summer. “The idea of D&D For Hire is to bring Dungeons and Dragons to people who don’t otherwise have the opportunity,” Kurtz explained. “And usually that winds up being children who would want to play but don’t know how or even some adults who just don’t have people to play with. The idea is you can bring them a game and it could be a one-time off, once a week recurring thing. It’s a fun experience for anyone and if you’re a kid and you want to this extracurricular thing, it can be fun and educational at the same time.”

As for what a Dungeon Master does, well--Kurtz guides the journey. “I set the questions that they have to answer,” said Kurtz.

He knows the rules of the world, the enemies, the setbacks, and the allies. “All I know is how the world is going to respond to them, and all the problems they’re going to face is something that they have to have to deal with,” Kurtz shared. “Everyone handles that in a different way. Some groups of people will just attack every problem head-on and that works for them, and some people want to sit back and think about it first. It’s a world without limits that we are creating together.”

Special Guest: Joshua Kurtz.